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We keep the amount of data we collect to a minimum. The information we collect is limited to the following:
- Personal Identifiers and contact information, such as title, name, address, phone number and email address.
- Transactional data, such as your order history, the wines you have ordered with us, or your attendance at any our events.
- Marketing and communications data, such as your preferences on how you want to hear from us and what you want to hear from us about, as well as details of when you open marketing emails, and which links you access.
- Feedback information, such as how you rated our products or customer service, or your responses to surveys/market research.
- Social identifiers, such as age, gender, socio-economic status.
- Functional data such as registration and system data, as well as additional usage data.
- Payment information and bank details.
You can browse our website anonymously and we will not collect your data. Once you are registered and logged into your account, we may collect the following:
- Technical information, including online identifiers, such as IP Address, browser type and version, time zone and location and operating system.
- Information about your visit, such as times and location of log on or access, duration of sessions, clickstream and similar usage or system data.
How we collect your personal data
Most of the personal information we process is provided to us directly by you, either via our website, or through correspondence via email, phone, or post. We will collect your personal data when you:
- Make an enquiry or purchase our products and services.
- Visit our website or register for an online account.
- Attend an event or join one of our online experiences.
- Register to receive our newsletter or blog updates.
- Provide feedback on our products or services or complete a survey/market research questionnaire.
How we use your personal data
We use your personal data not only to provide you with products and services, but to ensure that you receive the best possible experience. More specifically, we use the information that you have given us in order to:
- Fulfil contracts, orders and collect payment.
- Resolve customer queries and complaints, monitor quality, and provide training to our staff.
- Send you marketing communications, primarily via email but from time to time also by phone or post.
- Improve your experience of our products and services and for product development.
- Detect and prevent faults, breaches of our network security, the law or our contract terms.
- Contact you to obtain feedback or perform market research.
We work with a small number of trusted 3rd party suppliers, such as logistics partners who help deliver our wine to you, or a digital agency who help maintain our website. We only enter into partnership with suppliers who sign data protection agreements limiting their use of personal data to fulfil their role, and we only ever share the minimum amount of data that they need.
We do not share your personal data with anyone else unless required to by law, and we never sell your personal data.
Upon request, and when relevant to a service you use, we can provide details of which third parties we work with.
The UK General Data Protection Regulation (UK-GDPR) requires that we always have a lawful basis before processing your personal information. Therefore, we will only process your data if we have a contractual or legal obligation, a legitimate interest or where we have your consent. You can remove your consent at any time by contacting email@example.com.
How we store your personal data
We take every reasonable precaution when it comes to how we store your data.
We store the personal data you provide on cloud based or computer systems that have restricted user access and are in controlled facilities. When there is a need to transmit data over the internet, it is protected by encryption and or passwords. Where possible, we avoid storing paper records of personal data.
We have developed and implemented strict policies and processes governing information technology and data user behaviour. These cover areas such as access control, authentication, audit, monitoring, alarms, data storage and back up, transmission standards and environment integrity. We use reasonable endeavours to install and have appropriate security measures in place in our systems and facilities to protect against the loss, misuse, or alteration of information that we have collected from you.
We will store your personal information for a minimum of six years plus the current financial year after your last transaction with us. This is because HMRC requires wine and spirit businesses such as ours to keep all business records concerning excise goods for this time period.
Your rights regarding personal data
Data protection law provides you with the following legal rights:
- Your right of access: you have the right to ask us for a copy of all the personal information we hold on you.
- Your right to rectification: you have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
- Your right to erasure: you have the right to ask us to erase your personal information in certain circumstances.
- Your right to restriction of processing: you have the right to ask us to restrict the processing of your personal information in certain circumstances.
- Your right to object to processing: you have the right to object to the processing of your personal information in certain circumstances.
- Your right to data portability: you have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
If you wish to make a request, then please contact us at firstname.lastname@example.org . We will respond to any request as soon as possible but certainly within 30 days.
How you can make a complaint
If you have any concerns about how we use your data, please send us an email to email@example.com.
Whilst we would appreciate the chance to resolve your issues or concerns ourselves, it is important that you know you have the right to lodge a formal complaint with a supervisory authority at any time – in the UK this is the ‘Information Commissioner’s Office’, or ICO.
You can find out more about the ICO on their website: https://www.ico.org.uk